Selected work across 5 chapters.
From design systems and AI workflows at CarTrade Tech to HMI design for TVS, AR learning at ARious, retention strategy at Lenskart, and bootstrapping a cloud kitchen brand — here's what I've built.
CarWale
Standardized in-house design library into a scalable, multi-product design system - balancing global standards with CarTrade’s hyper-customisation needs. Reduced recurring dev/design effort worth ~₹1.07Cr/year, while improving consistency across 5 products and enabling measurable business impact.
Migrating CarTrade's component library from an in-house Storybook system to a strict 1:1 Figma to MUI mapping, enabling AI-assisted design-to-code workflows for the entire product team across CarWale, BikeWale, CarTrade and OLX.
Restructuring CarWale's information architecture and on-page semantics to reverse a multi-year decline in organic search visibility, with a particular focus on the car research and comparison pages that drive high-intent commercial traffic.
Defining and rolling out a five-level AI readiness framework for the CarTrade Tech design team, from Awareness to AI Strategist, with workshops, tool evaluations, and workflow automations that meet designers where they are.
Redesigning ad placements and lead capture surfaces on CarWale to lift revenue without degrading the buyer's research experience, by treating monetization moments as part of the user journey rather than an interruption to it.
Redesigning how CarWale presents variant level differences for any given model, so buyers can confidently pick the right configuration without having to scroll through dense spec tables that test their patience instead of supporting their decision.
Rebuilding CarWale's side-by-side car comparison flow to handle the messy reality of how buyers actually compare cars, with cross-brand, cross-segment, and cross-fuel-type combinations that the old design quietly assumed away.
Turning fragmented motorcycle accessory research into confident purchase decisions.
Making OEM communication part of the car-research experience, contextual media built on CarWale's product surfaces and intent signals.
TVS Motors
Turning EV fleet data into operational decisions, a connected fleet management platform designed for enterprise operators running hundreds of commercial EVs.
Designing the digital cluster and HMI for a TVS electric vehicle platform, with a focus on glanceability, motion-safe interactions, and bringing TVS brand language into a digital surface for the first time in the company's history.
ARious
Designing the spatial interaction language for ARious, an iOS AR learning app for young learners, by combining principles from architecture, environmental psychology, and HCI to help users transition from 2D screens into 3D interactive content.
Designing the first-time user experience for ARious to help young learners transition into 3D interactive lessons without the cognitive overhead that AR apps typically introduce, by treating the FTUE as the first lesson itself rather than a separate tutorial.
